What are the common formats of evergreen content?
Here are some standard formats that you can follow to produce long-lasting content:
- List posts: Over the years, list posts have become very popular. They have a high dwell time and get high traffic. You can create a list of anything, such as useful content marketing tools, a list of your favorite books, and much more. Listed posts always provide value to your readers. For example, The Dog Book Company has created an epic list of interesting facts about dogs on their blog.
- "How-to" and "how-to" guides: these are extensively researched and well-written posts that provide readers with all the important information they need in one place. Usually, this type of evergreen content is no longer than your average post. They present details in an easy-to-understand way so readers can follow along without getting confused.
- Encyclopedia entries: They contain content that highlights truths and unchanging facts about a particular topic. Encyclopedia entries can include ultimate tips, historical facts, and other information that won't change in the future.
- Video content and podcasts: videos and podcasts provide the content you need to establish and build your reputation. Video storytelling and podcasts on topics like grouting floor tiles or frosting cupcakes fall into the "evergreen" category. Unlike writing articles, creating videos and podcasts is more time-consuming but an effective way to generate long-lasting content: To produce compelling, evergreen video content, you can use a video creation tool that adds special effects to your videos. Also, know that a high percentage of today's audiences value audio and video content more than written content.
- Glossary posts: These posts mainly explain the definitions or meanings of individual phrases or terms used in a particular industry. You can group these terms in a blog category or a wiki-like website, mostly used by teachers, translators and students. Therefore, they are of great value and can be classified as everlasting content.
- Case Studies: case studies are another great format for evergreen content that can work wonders. They are engaging because they offer real-life examples. The information available in these case studies can also help marketers understand which channel is right for investment. Click here to see an example of this content format.
- Answer questions: if you create really helpful content, it will stay relevant for a long time. People are always looking for answers to their questions online. So, if you want to create evergreen content for your marketing goals, you should try this content format to understand how it can help your business. Many people search for answers to their questions on platforms like Quora, Yahoo answers, etc. Search for a question that you think you have a solution for. You can answer their questions and promote your product or service as a solution to their problems.
- Historical content: When creating historical content about the brand or industry, don't use adverbs. Using words like "recently", "last year" and others can quickly make your text look inappropriate, wrong and outdated. So, avoid using such words in your text.
- Checklist: Readers love checklists. Even U.S. writer Atul Gawande wrote a book about the importance of checklists called The Checklist Manifesto: How to Get Things Right. So whenever you create quality content, you should add checklists. You can include anywhere from 5 to 9 items on the list. Make sure your language is simple and understandable.
- Top (X) lists: articles in list form are widely used and easy for readers to digest. Also, these articles help readers get your advice in a more organized manner. Similar to how-to guides, such content should be full of information but kept simple in tone and word choice. Topics that are not time-sensitive will remain relevant for years to come. New users are looking for already established content, and such content can drive traffic to your website.
- Interviews: Interviews are another form of evergreen content that are not only timeless, but also easy to repurpose. You can turn old podcasts or videos into a PowerPoint presentation, eBook, or whitepaper.
- Become a curator: there are many resources on the Internet for finding information, and you can do your visitors a real favor by aggregating all of these resources in one place. This can be a great initiative to help your audience find more information on a single platform.
If you choose one of these formats to write an article or blog post, your text won't be evergreen, but these templates work best with evergreen content. All you need to do is - choose the right format depending on the nature of your content.
If the goal is to illustrate something, for example, how to bake a cake, it is recommended to use a video format. You can also use a series of photos, diagrams, etc. to enhance your content and keep it up-to-date throughout the year.
Was this article helpful?78 Posted by: 👨 Mildred M. Hoyle